For many, American business executive and congressman Bruce Barton (1886-1967) is something of a guru, usually after they’ve read his book “The Man Nobody Knows” – an under-the-pillow companion for countless advertising professionals – both aspiring and practising. The book is considered one of the top best sellers of the 20th century. Barton’s premise makes [...]
Posts Tagged ‘social networks’
The last standing media heroes of 2015
Posted: by Rudy Nadler-Nir in Anthrodigital, Narratives, TheoriesTags: advertising channels, Bruce Barton, digital kraal, global downturn, Google Friend Connect, lockergnome.com, narrowcast, outdoors media, paid search advertising, social networks, The Man Nobody Knows
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Content for the digerate age
Posted: by Rudy Nadler-Nir in Anthrodigital, ArchetypesTags: content as honey trap, Content Consumption, digeracy, digerate, Digerate age, digital content, Digital Content Media, Digital Revenue Generation, print and broadcast media, social networks, sticky content
Looking at the way online content has been handled in the last 15 years is an inspiring exercise in observing media and one of its major building blocks. Initially, online content was lifted from print. The idea was that the few people with Internet access would not be able to affect the hold print and [...]
Not a shread of malice, just pure stupidity
Posted: by Rudy Nadler-Nir in Anthrodigital, NarrativesTags: Aleksandra Maria Diamos, Friend locator, GeoSentric, Google Maps, gypsii, Nick Diamos, social networks, surveillance tool, Sydney Morning Herald, the singing chef
I found a mention of Nick Diamos when I looked for a quotation I can use to lead a piece on the social networks soon-on-a-PC-near-you gaffe. The quote was perfect (see below,) but I couldn’t find anything solid about the man who said it, other than a book strangely named “Valentine in remembrance of theatre [...]
Dangerously ephemeral: social networks?
Posted: by Rudy Nadler-Nir in Anthrodigital, ArchetypesTags: Beacon, bebo, BusinessWeek, Facebook, Facebook Beacon, Generation MySpace, Google Orkut, MySpace, opt-in, opt-out, Orkut. Friendster, social networks
I read an article in last week’s businessweek.com (“Generation MySpace Is Getting Fed Up” Media“, 7 February 2008, the piece articulates what many digihacks like me have been saying for some time now: sooner or later (sooner, probably) the social networks bubble is going to burst.