Let’s say that you meet people from Margo, the planet made famous by the late, great Kurt Vonnegut in his book “Breakfast of Champions.” The story of Zog from Margo, describes an acute case of miscommunication. It goes like this:
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In 1976 Richard Dawkins coined the term ‘meme‘ as an afterthought in his book “The Selfish Gene“, a meme – he stipulated, is a unit of cultural knowledge that has the capacity (and propensity) to replicate itself. Other popular writers picked up the idea and ran with it.