Posts Tagged ‘Kindle’

True story: a friend told me how she invested a large amount of money in order to advertise her product on a fairly central website. The campaign bombed and my friend queried the veracity of the site owner’s claim that his site is a popular place of convergence: “you cannot tell me that your site is popular and charge for advertising, when in fact all that you have is a large number of visitors. This is disingenuous!” she fumed.   (more…)

Spanish is definitely on the rise worldwide, as I found out this morning, listening to my children’s intake of pulp from Disney and meeting a TV character called Manny who peppers his sentences with Spanish words and helps his – mostly Hispanic – community.  On the face of it, Disney seems to be towing the PC line – but this is Disney, remember, bastion of WASP US. Disney pays social respect only to the Greenback family, as one can ascertain from the fact that it dropped out of the respectfully adapted C.S Lewis Narnia series for cheaper thrills, such as the mega hit High School Musical.  

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Back in the early 1980s, PC Magazine was a welcome arrival at one’s snailmail box. It carried voices of authority on that new animal, the Personal Computer. The voices were knowledgeable without pontificating, expert-like, but never condescending. PCM’s authority came from people like Bill Machrone , the magazine’s mythological editor cum publisher, John C. Dvorak,  Michael J. Miller, Jim Seymour and others. Machrone’s genius manifested itself in a series of innovations he implemented – notably, the first time ever creation of a technology lab, where products were tested and given the thumbs up or down,  free utilities (originally available on diskettes sent through the mail) and, eventually, positioning PCM as a corporate-facing publication – Machrone was one of the first to realise that affluent corporate readership is what advertisers needed.

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Have you heard about Anthony Zuiker? Does the name at least ring a bell? Try again… that’s right, CSI! Zuiker is the Creator/Executive Producer of CBS’s megahit crime series “CSI: Crime Scene Investigation“ and its two hysterically successful spin-offs – CSI: Miami and CSI: New York. According to stories making the rounds on the Media circuit, Zuiker “has signed a “seven-figure” deal with Penguin Group’s Dutton imprint to write a trilogy of “digital novels” that will encompass Web-based videos and social networking.”

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An e-mail missive landed in my inbox and, spam though it were, it caught my interest, since, trumpeting “Amazon Kindle is back in stock!”, meant that this was either a ‘spin’ by Amazon.com skipper Jeff Bezos and his marketing team or, a landslide trend a-la iPod/iPhone. So I checked the wireless and found the story echoed in various online publications worldwide.

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If there’s anything new we will ever learn about search engines,  databases, and online information collections – Tara Calishain probably knows it already. Since 1998 (that’s 10 years ago!) Tara has been
publishing one of the best resources on searching-for-research-purposes.
Her fantastic website and newsletter are choc-a-block with information,
find them at http://www.researchbuzz.org.

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